The Betano casino app is a Kaizen Gaming brand that launched in Britain in May 2024 and is operated here by BV Gaming Limited, the Gibraltar company that also runs BetVictor, under UK Gambling Commission account 39576. This page explains that arrangement, how the app is set up on iPhone and Android, and the safety tools it has to provide.
Kaizen Gaming owns the Betano brand; BV Gaming Limited (UKGC 39576) holds the UK licence.
Betano launched in the UK in May 2024 and leads with sports betting, with casino and live casino alongside.
The same licence covers BetVictor, Parimatch, talkSPORT BET, Heart Bingo and Smooth Spins.
Product restrictions let you block casino games while keeping other parts of an account open.
Brand owner
Kaizen Gaming
UK operator
BV Gaming Limited
UKGC account
39576
UK launch
May 2024
Operator base
Gibraltar
Products
Sportsbook, casino, live casino
Who is behind the Betano casino app in the UK
Two companies matter here. Kaizen Gaming owns and develops the Betano brand internationally. BV Gaming Limited, the BetVictor company based in Gibraltar, holds the UK Gambling Commission licence under which Betano trades in Great Britain. When you open an account in the UK app, the operator you contract with is the licence holder, so that is the name to look for in the terms.
Brand owner and licence holder: how the arrangement works
It's common in the UK for a brand to trade under another company's licence. The licensee takes legal responsibility for compliance, identity checks, safer gambling and complaints, while the brand owner may supply the product, marketing and design.
Role
Company
What it means for you
Brand owner
Kaizen Gaming
Look, feel and product range of the app
UK licence holder
BV Gaming Limited
Your contract, your protections, your complaints route
Regulator
UK Gambling Commission
Sets the rules both must follow
The register shows BV Gaming's remote casino and betting licences active since 1 November 2014, bingo since 31 March 2021 and gambling software since 24 March 2015. Our entry on the remote gambling licence explains each category.
Kaizen Gaming: the company behind the Betano name
Kaizen Gaming is a Greek-founded online gambling company that operates Betano in around 20 markets and employs more than 3,000 people. The UK is one of its more recent markets, and its approach elsewhere has been sport-led, which shapes how the app is organised here too.
Betano's arrival in Britain in May 2024
Betano went live for British customers in May 2024. A newer brand doesn't mean a new or untested licensee: in this case the licence holder has been regulated by the Commission since 2014. When you look at any recently launched app, the useful questions are the same ones our new casino apps guide raises:
Which company holds the licence, and is it active on the register?
Does the store listing's developer connect to that company or the brand owner?
Are the safer gambling tools easy to reach from the app's menu?
Are the terms for payments and withdrawals clear before you deposit?
A sportsbook-first app with casino alongside
Betano's UK product combines a sportsbook with casino and live casino games, and third-party reviews note that most of its promotions are aimed at sports customers. In a sport-led app, casino games usually sit behind a tab or menu item rather than on the opening screen. Since 19 January 2026, any casino offer must stand on its own: operators can't require a sports bet to unlock casino rewards. Our page on casino apps versus betting apps explains how the two layouts differ on a phone.
Installing the Betano app on iPhone and Android
Third-party reviews describe Betano apps on both iOS and Android. Follow these steps so you end up with the genuine UK listing.
Make sure your Apple ID or Google account region is the United Kingdom.
Search the App Store or Google Play for Betano.
Open the listing and read the developer or seller line; it should link to Kaizen Gaming or BV Gaming.
Check the age rating shows 18+ or PEGI 18.
Read the description to confirm it covers UK customers, as international versions exist for other countries.
Install, then check the terms inside the app name BV Gaming Limited.
Other brands on BV Gaming's licence
BV Gaming Limited's licence covers several UK trading names besides Betano:
Sister brands typically have separate accounts. If you are stepping away from gambling, ask whether an exclusion covers every brand on the licence, and use GAMSTOP to cover all UK-licensed sites.
Net deposit limits and product restrictions
Third-party reviews describe a safer gambling portal with net deposit limits, time management tools, product restrictions and self-exclusion. Two of those are less common than the usual deposit limit, so here is what they do.
Tool
How it works
Example
Net deposit limit
Caps deposits minus withdrawals over a period
£100 a month net means withdrawing £40 frees £40 of headroom
Time management
Reminders or caps on session length
A prompt every 30 minutes
Product restriction
Blocks one product, such as casino, on your account
Keep a sports account but remove casino games
Self-exclusion
Closes access for months or years
Six months, plus GAMSTOP
If gambling is affecting you or someone close to you, the National Gambling Helpline is free on 0808 8020 133, 24 hours a day.
The licensee's regulatory record
In February 2022 the Commission announced a £2m settlement with BV Gaming Limited, then trading as BetVictor, after an investigation found failures relating to fairness, social responsibility and anti-money laundering. That predates Betano's UK launch, and the register's regulatory-action list for the account currently shows none. The route to the register is explained in how to check a casino licence.
Casino-focused alternatives to Betano
If you mostly want casino games, a casino-led app may suit you better. Casumo (Recro Limited) offers new customers who opt in a 50% bonus up to £100 on a first deposit of at least £20, with 10x wagering within 7 days and a £5 maximum bet while the bonus is active. 10bet gives a 100% match up to £25 when you choose the casino offer at sign-up, wagered 10x on slots within 3 days. PlayOJO gives 80 spins at 10p on Big Bass Bonanza after a first deposit of £10 or more, with no wagering. All 18+, T&Cs apply. Our casino app reviews compare them side by side.
Significant terms: 18+. New customers only. Opt-in required. 50% deposit bonus up to £100 on first deposit. Minimum deposit £20. 10x wagering on the bonus amount. Maximum bet or spin £5. Bonus valid for 7 days. Game, play and payment method restrictions apply. Full T&Cs apply. GamCare.org.uk
Read the Casumo reviewLicence: Recro Limited, UKGC account 61549. Offer checked 5 October 2026.
Significant terms: 18+. New UK customers only. Select the casino welcome bonus at sign-up and make your first deposit within 7 days. 100% bonus up to £25. Wager the bonus 10x on slots within 3 days. Maximum bonus winnings £1,000. Bonus is not redeemable. Full T&Cs apply. GamCare.org.uk
Read the 10bet reviewLicence: Blue Star Planet Limited, UKGC account 43173. Offer checked 5 October 2026.
Significant terms: 18+. New UK customers (excluding Northern Ireland). First deposit only. Minimum deposit £10. 80 free spins on Big Bass Bonanza, £0.10 each. No wagering requirements; winnings paid in cash. Cannot be used with any other offer. Only available to players who arrive through the designated offer link. Full T&Cs apply. GamCare.org.uk
Read the PlayOJO reviewLicence: Skill On Net Limited, UKGC account 39326. Offer checked 5 October 2026.
18+. Gambling should be entertainment that costs money, not a way to make it. Set a deposit limit before you play: how to set limits. Free, confidential help: National Gambling Helpline 0808 8020 133.
Frequently asked questions
Who operates Betano in the UK?
Betano is operated in Great Britain by BV Gaming Limited, a Gibraltar company that holds UK Gambling Commission account 39576 and also runs BetVictor. The brand itself belongs to Kaizen Gaming, which develops Betano internationally. Your account contract and your complaints route are with the licence holder, so BV Gaming Limited should be named in the app's terms. You can confirm the licence status yourself on the public register. The how to check a casino licence guide shows the steps on a phone.
When did Betano launch in the UK?
Betano launched for British customers in May 2024. Although the brand was new to the UK then, its licence holder, BV Gaming Limited, has held UK Gambling Commission licences since November 2014, so the regulated company behind the app isn't new. Betano was already operating in other countries before arriving here, and Kaizen Gaming runs it in around 20 markets. If you're weighing up any recently launched app, our guide to new casino apps lists the checks worth making before you deposit.
Is Betano the same company as BetVictor?
Not quite. Betano is Kaizen Gaming's brand, while BetVictor is BV Gaming's own brand. In the UK, though, both trade under BV Gaming Limited's licence, along with Parimatch, talkSPORT BET, Heart Bingo and Smooth Spins. That means BV Gaming is legally responsible for compliance and complaints across those brands. Each usually has its own account and app. Read our BetVictor app profile for the licence holder's own brand and its history.
Does the Betano app have casino games?
Yes, Betano's UK product includes casino and live casino games alongside its sportsbook. Reviewers note that the brand leads with sport and that most of its promotions are aimed at sports customers, so in the app you may need to tap a casino tab or menu item to reach the games. Since 19 January 2026, UK operators can't make a sports bet the condition for a casino reward. The casino apps for sports bettors guide explains how mixed apps tend to be organised.
What is a net deposit limit?
A net deposit limit caps your deposits minus your withdrawals over a set period, rather than deposits alone. For example, with a £100 monthly net limit, depositing £100 and withdrawing £40 leaves £40 of room to deposit again. Third-party reviews list net deposit limits among Betano's tools. Some people prefer a plain deposit limit because it's simpler to track, while others like the net version if they withdraw regularly. Our deposit limit glossary entry explains the standard version and how changes take effect.
Can I block casino games on Betano but keep sports betting?
Third-party reviews say Betano offers product restrictions, which let you remove access to one product, such as casino, while keeping the rest of the account open. That can help if slots or live tables are what you struggle with. Look for it in the safer gambling section of the app or contact support. If you want to stop gambling altogether, self-exclusion and GAMSTOP are stronger options, as they cover every product. The account closure versus self-exclusion guide explains the difference.
Has Betano's operator been fined?
In February 2022 the Gambling Commission announced a £2m settlement with BV Gaming Limited, then trading as BetVictor, over failures relating to fairness, social responsibility and anti-money laundering. That was before Betano's UK launch in May 2024, and the register's regulatory-action list for account 39576 currently shows none. You can read the public statement on the Commission's website. Our guide on casino app red flags explains other checks that help you judge an operator.
Why does the Betano app show a different country?
Betano operates in many countries, and each market can have its own app listing tied to its own regulator. If the store shows a listing that mentions another country or regulator, it's not the UK app and may not let you register from Great Britain. Check that your Apple ID or Google account is set to the United Kingdom, then search again and read the description and developer line. Never install a file from outside the stores. See casino apps missing from Google Play for Android fixes.
Gambling can be addictive. Free, confidential help is available 24 hours a day from the National Gambling Helpline on 0808 8020 133. Get support from GamCare or NHS gambling support, or block yourself from all UK-licensed gambling sites with GAMSTOP.
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